Our Story

Redefining Masculinity, One Step at a Time

NuNorm began with a simple but powerful moment. Jeff, our founder, saw his kids experimenting with makeup—especially his son Quincy, who used it with such a carefree spirit that it brought out confidence and joy. Jeff wanted to create a space where men could experience the same freedom, challenging stereotypes and empowering authenticity.

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Challenging Outdated Ideas

Quincy’s commitment to furthering awareness for men’s mental and physical health, led us here to redefine what makeup means for men. NuNorm challenges outdated ideas of masculinity by offering products made specifically for men’s skin—because every man deserves to feel comfortable and confident in his own skin. This inspiration led us to create a line of products that truly meet the needs of men.
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We believe in

A commitment to strong mental health positive self image
Simple and high performing products
Clear instructions and helpful tips
A give-back philosophy
Real customer reviews
Representation

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Products Built for Men

Most makeup products aren’t made for men, and that’s something we’re changing. We’ve developed lightweight, buildable products that work seamlessly with men’s skin—easy to use and perfect for your daily routine so you can feel confident.
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Oily Skin

Manage oily skin effectively with NuNorm’s Shine Eraser—an on-the-go solution to achieve a matte finish.
Check out our Shine Eraser!
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Large Pores

Conceal large pores effortlessly with NuNorm’s Quick Cover Stick. You’ll minimize your pore’s appearance and get natural, even-toned skin.
Check out our Quick Cover!
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Patchy Facial Hair

You’ll never need to worry about patchy facial hair again. Use our Brow Rescue pencil to get a perfect beard every time.
Check out our Brow Rescue!
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Dry Skin

Say goodbye to dry skin with NuNorm’s Tinted Hydrator! Enjoy the moisturizing benefits of its hydrating ingredients for healthier, hydrated skin.
Check out our Tinted Hydrator!
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Redness

Instantly even out your skin tone while calming and correcting redness with NuNorm’s Tinted Hydrator. 
Check out our tinted hydrator!
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Acne

Perfect for spot-covering, NuNorm’s Quick Cover Stick is a buildable concealer, providing your skin with whatever level of coverage it needs.
Check out our Quick Cover!

A Word from Our Founders

“Our mission is to help men feel confident and empowered by offering high-quality makeup products that cater to their specific needs. We acknowledge that men's skin is fundamentally different than women’s, and, as such, men need a line of products designed specifically to address their unique challenges.” - Jeff Lau

"We passionately believe that makeup is for everyone, and we want to change the outdated perception that it is exclusively for women. We hope to see a future where wearing makeup is the “norm” for all genders. We invite you to step out of your comfort zone and join us in this journey of discovery and societal transformation.” - Quincy Lau

THE EQUAL PROJECT

  • HOW WE GIVE BACK

    We allocate grants and educational support to non-profits making a difference in men’s mental health.

  • The Foundation

    Each year this grant will be open for organizations to apply for financial funding. The award will be based on financial needs and community input.

  • How you can support

    Community members will be asked to vote on grant candidates. In addition to voting for your favorite grant candidate, please feel free to support independently the published nonprofits.