The growing popularity of makeup for men reflects a broader cultural shift, but it’s important to understand that men’s makeup formulations differ from women’s for a variety of reasons. While the general purpose of makeup — enhancing and refining appearance — remains the same, the way products are formulated often takes into account unique aspects of men's skin and grooming needs. Below, we explore how men’s makeup formulations are crafted differently and how NuNorm has tailored its products specifically for men.

Differences in Men's and Women's Skin: The Facts

1. Skin Texture and Thickness: Men's skin is about 25% thicker than
   women's, which means it often requires makeup products that can effectively blend with coarser textures. The denser collagen structure in men’s skin also means that it tends to be firmer but may need products that provide a smooth finish without clogging pores.
   
   
2. Oil Production: Men's skin produces more sebum, resulting in oilier skin
   
   that is prone to shininess. This necessitates makeup formulations that are oil-absorbing yet hydrating, avoiding the dryness or irritation that could occur with products aimed at women’s typically less oily skin. This is where the NuNorm Shine Eraser excels, as its anti-shine formula instantly absorbs oil and sweat, providing a long-lasting matte finish while maintaining hydration. In a 2-week clinical trial, 91% of men reported a significant reduction in shine and a smoother complexion that persisted throughout the day.
   
   
3. Facial Hair Considerations: Men’s makeup needs to
   account for the presence of facial hair, even if they are clean-shaven. Formulations must glide over stubble and hair follicles without caking or clumping. Products like our Brow Rescue Pencil are specifically designed to work with the texture of men’s facial hair, allowing for precise shaping and filling in of brows and patchy beards. In a recent trial, 82% of participants praised its ease of use, while 90% noted an overall improvement in appearance.
   
   
4. 
   Pore Size: Men generally have larger pores than women, making them more prone to breakouts and skin imperfections. As a result, men’s makeup often incorporates ingredients that can blur pores and provide a smoother, more even skin texture. Our Quick Cover Stick offers buildable coverage, designed to conceal blemishes and imperfections without feeling heavy. In a consumer trial of 137 men, 89% said the product was easy to use, and 83% appreciated its long-wearing coverage.

Key Ingredients in Men’s Makeup Formulations

Formulations for men’s makeup often incorporate certain ingredients to address their skin’s unique challenges:

• Oil-Control Ingredients: Products targeted at men, like the Shine Eraser, often feature oil-absorbing ingredients like silica, clay, or talc-free powders. These help mattify the skin and control excess oil without clogging pores.
  
  
• Moisturizing Elements: Men's skin may be oily but can also become dehydrated, particularly in areas where shaving irritates the skin. Hydrating ingredients such as hyaluronic acid, glycerin, and vitamin E are common in men’s formulations, ensuring the skin remains moisturized without adding shine. Products designed to blur imperfections while keeping the skin hydrated and non-greasy, contribute to a healthy complexion over time.
  
  
• Lightweight, Long-Lasting Formulas: Men’s makeup products often prioritize a lightweight feel because men tend to have thicker skin. Heavy formulas may feel uncomfortable or unnatural. Our Quick Cover Stick was specifically noted for being lightweight and comfortable, with 80% of users affirming its comfort and ease of application.

Shine Eraser	Brow Rescue Pencil	Quick Cover Stick

Why Specialized Formulations Matter

The growing recognition of the differences in men’s and women’s skin has driven brands like NuNorm to create products that are not only effective but also comfortable for everyday use. Men's makeup formulations cater to the specific needs of men’s skin, offering oil control, hydration, and long-lasting wear in a way that traditional women's makeup products may not.

NuNorm’s clinical trials confirm the impact of these specialized products. For example, 83% of men who used the Quick Cover Stick noted that it effectively concealed imperfections, while 82% of Brow Rescue users applauded its smudge-proof performance — both crucial for men who prefer a low-maintenance yet polished appearance.

While the goal of makeup for both genders is to enhance confidence and appearance, the formulations of men’s makeup are designed to address unique skin challenges such as oiliness, larger pores, and facial hair. By using products specifically tailored for men, like those offered by NuNorm, individuals can enjoy the benefits of a polished look without compromising comfort or ease of use.