Look Good, Feel Great with Natural Makeup for Men

Simple, easy-to-use products made for men’s skin — so you look sharp and feel confident.

Shop Now
2024 winner of the Esquire
2024 winner of the Ask Men Grooming Award

Look Good, Feel Great with Natural Makeup for Men

Simple, easy-to-use products made for men’s skin — so you look sharp and feel confident.

Shop Now
2024 winner of the Esquire
2024 winner of the Ask Men Grooming Award
2024 winner of the Esquire
2024 winner of the Ask Men Grooming Award

Our Featured Appearances:

Mens Health Press Feature
Esquire Press Feature
Forbes Press Feature
Life & Style

Our Featured Appearances:

Mens Health Press Feature
Esquire Press Feature
Forbes Press Feature
Life & Style

For Men Who Want a Natural, Everyday Look

We know you’re not after bold, dramatic makeup.

You just want something that enhances your natural look. Our products are designed specifically for men like you. They’re easy to use, effective, and are formulated with a clean finish that blends seamlessly into your skin.

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For Men Who Want a Natural, Everyday Look.

You just want something that enhances your natural look. Our products are designed specifically for men like you. They’re easy to use, effective, and are formulated with a clean finish that blends seamlessly into your skin.

Brow Rescue

Get perfect brows and fuller facial hair with our Brow Rescue Pencil. We designed this pencil to help with all men’s grooming needs. It is the best...

Shade- 1

$25

Brow Tamer

Achieve impeccably groomed eyebrows and facial hair with NuNorm's Brow Gel. This invisible, clear gel not only shapes and defines but also sets you...

$20

Shine Eraser

Take the glare down a notch with NuNorm’s invisible blotting and setting pressed powder for men designed to instantly absorb excess oil and sweat, ...

Shade- Light

$30
FIND YOUR SHADE + TRY IT ON

Tinted Hydrator

Get perfectly moisturized skin with NuNorm’s Tinted Hydrator. Enriched with high-performance skincare ingredients, our tinted moisturizer helps men...

Shade- Ivory

$40
FIND YOUR SHADE + TRY IT ON

Quick Cover

Get natural and flawless skin every time with NuNorm’s Quick Cover Stick—a versatile foundation and concealer formulated for men’s unique skin. Thi...

Shade- Stone

$40
FIND YOUR SHADE + TRY IT ON

The Okuni Brush

The ultimate makeup brush tool, NuNorm’s versatile “kabuki” style foundation brush can be used damp or dry to flawlessly apply and blend makeup. Ou...

$16

Vera Sponge

Our egg-shaped blending sponge with a flat angled edge can be used damp or dry to apply and naturally blend makeup. Created from latex-free materia...

$7

Travel Bag

Through our partnership with Pingree Detroit, we’ve crafted a limited-edition leather grooming and makeup travel bag that embodies both our brands'...

Shade- Grey

$55

Reset Wipes

Reset your skin with NuNorm’s Moisturizing Micellar Reset Wipes. These wipes gently remove makeup, dirt, and oil, refreshing and hydrating your ski...

$12
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Frustrated with Makeup That Doesn’t Work for You?

Most makeup feels heavy or unnatural.

Ours is different—designed for men’s skin with a lightweight, buildable finish that lets you control your coverage from subtle to defined.

See the results

Before After

Before After

Before After

VISUAL TRY-ON is the NuNORM

Say goodbye to trial and error and get the perfect shade instantly. Whether you’re dealing with blemishes, redness, eye bags, or dark circles, our AI-powered Shade Finder + Try It On Tool ensures our products are tailored exactly to your needs.

FIND YOUR SHADE + TRY IT ON

Don’t Let Uncertainty Hold You Back

Figuring out makeup doesn’t have to be overwhelming.

Without the right products and guidance, you might miss out on an easy way to elevate your look. You deserve to feel good about presenting yourself—don’t let doubt stop you.

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the-equal-project founded 2024 alongside NuNorm

NuNorm was founded alongside The EQUAL Project, a non for profit foundation to help men build their relationship with self-care through an annual grant to support organizations doing the work. Everyone deserve to take care of themselves physically & mentally. With every purchase you will make a direct impact to help someone. 2% of our profits will go towards funding men’s mental health programs.

NuNorm was founded alongside The EQUAL Project, a non for profit foundation to help men build their relationship with self-care by through an annual grant to support organizations doing the work.

Everyone deserve to take care of themselves physically & mentally. With every purchase you will make a direct impact to help someone. 2% of our profits will go towards funding men’s mental health programs.

Introducing our Featured Bundles

Makeup Essentials for Every Man

The NuNorm core collection includes essential makeup products to help men get the perfect no-makeup makeup look, enhance their features, and boost their confidence.

The Best Brow Dou

The Best Brow Dou
Achieve impeccable brows with our Best Brow Duo. This essential pairing combines our precision Brow Pen with our long-lasting Brow Gel. Perfect for defining and setting your brows to create a natural or bold look that lasts all day. Ideal for enhancing facial features and adding definition to your grooming routine. 
$38 $45
Select Your Shade
The First Time Buyer Bundle

The First Time Buyer Bundle
Discover the essentials of men's makeup with our First Time Buyer Bundle. This comprehensive set includes our popular Tinted Hydrator, Quick Cover Stick, and a Free Sponge, offering everything you need to perfect your look. Excellent for those new to makeup, aiming for flawless, lightweight coverage. 
$68 $80
Select Your Shade
The Complete Core Collection

The Complete Core Collection
Build your core makeup arsenal with our Complete Core Collection. This extensive bundle features our Brow Pen, Brow Gel, Shine Eraser, Tinted Hydrator, and Quick Cover. It's designed for the discerning man who wants to cover imperfections, control shine, and maintain a natural appearance throughout the day. 
$120 $155
Select Your Shade
The Sustainable Jet-Setter

The Sustainable Jet-Setter
Travel in style and sustainability with The Sustainable Jet Setter bundle. This set includes our Brow Pen, Brow Gel, Shine Eraser, Tinted Hydrator, Quick Cover, and the eco-friendly Pingree Bag. It’s perfect for the environmentally conscious traveler looking to maintain a polished look while on the move. 
$160 $210
Select Your Shade

Color Concerns? No worries, we offer a shade match guarantee!

If your shade isn't suitable for your skin tone in person, after using the shade finder, we will have our product experts find your best match or you get a 100% refund on your order

Color Concerns? No worries, we offer a shade match guarantee if you us our shade finder tool.

Tap to learn how+

If your shade isn't suitable for your skin tone in person, we will have our product experts find your best match or you get a 100% refund on your order